Cryptocurrency exchanges are redefining trading in 2019. Investors are no longer limited to traditional models like stocks and bonds. Due to its volatile prices, cryptocurrencies are quickly becoming hot investment options.
Take the case of the Bitcoin which shocked the world with its incredible year-on-year growth within a short span of time. In 2010, the Bitcoin was trading at a minuscule $0.08, but a few years later in 2017, it peaked at $19,783. Even in July 2019, at the time this article was written, the Bitcoin was hovering at the $11,200 mark. The same trend can be seen in other cryptocurrencies such as Ethereum, Ripple, Doge, and many more.
Hence, it is a good idea to enter the crypto exchange business. A quick tour of CoinMarketCap will show that the daily business volumes of average exchanges are in a million dollars ball-park area. Meanwhile, top performers enjoy billions of dollars worth of business! Today, launching your own exchange is very simple, thanks to the numerous development companies available. Many of these companies offer customizable and white-labeled solutions that are easy to install and deploy.
However, that only solves half of the problem. The other half relates to marketing and improving your platform’s reputation. Listed below are tried and tested methods to help your exchange business grow.
Advertising: Launch intuitive marketing campaigns that are aimed towards your target audience or demographics.
Exchange Listings: Approach an exchange listing to feature your exchange and attract customers.
SEO Techniques: Use clear cut digital marketing practices to improve the ranking of your platform on popular search engines.
Social Media: Create a dedicated following around your exchange by using social platforms to interact and engage with your users.
Influencer Programme: Hire a community figure to vouch for your product and services.
If you were wondering how does one create and manage the marketing aspects, you are in luck! Infinite Block Tech is a top cryptocurrency exchange solutions provider. They have unsurpassed experience in this domain and have successfully launched a number of products. They have exclusive partnerships with top exchange listing and influencers, which will help give your platform an edge. They also house a talented digital marketing team who can develop creative campaigns to make your product stand out from the crowd.