To begin with, STO- Security Token Offering is a fundraising mechanism like ICO, where the investors are issued with a coin/token representing their investments. The major difference is that security tokens come along with certain regulatory conditions depending on the particular regions and are backed by real-world assets, unlike ICO.
Many business entities are currently relying more on security tokens when compared to ICO’s because of the regulations and security factors involved with it. So, if you’re looking to start-up your own business with security tokens, it is very important that you conduct ample research and develop your STO to meet the market needs. This article is to help you gain quick knowledge about the important aspects to be included when developing your STO. It also helps you know the important launch services for your STO to gain potential in the market among the audience. So, let’s take a look at what they are.
Essential aspects to be taken care of, while developing your STO:
STO token/ Coin creation
STO exchange platform with enhanced security
Multiple wallet support
Payment gateway integration
The above mentioned are the mandatory steps you need to follow and reassure while developing an STO, which will be a huge benefit to your customers who invest in your project. But to sustain and stand out from the competitors in the market, it is not enough to just look into development, you also have to carry out an effective launch for your STO, to gain attention from the customers. Let’s see below, some of the crucial launch services.
Steps to follow for STO launch:
Effective/ creative whitepaper
Efficient and easily navigable website
Prospectus mentioning the purpose and benefits of the STO
Tech set up- Blockchain and smart contracts
Effective marketing strategies through various marketing tools
PR events/ campaigns /Press release
Investor dashboard setup/ Landing page
These are all the procedures you will need to go through for launching your STO in the market. How effectively you carry these steps, is what will determine the value of your STO. We, at Blockchain App Factory, work with a team of experts who have completed several successful projects. Their expertise will help you with unique services, solutions, and features that will attract a wide range of customers and raise huge capital for your STO in the market. This will also save you a lot of time and money when compared to developing it from scratch. An interesting fact is, we also provide personalized customization services that match your preferences. So, get in touch with us, create your own security token offering in no time and join the millionaire club!